
2Sure Takes The Internet By Storm in Disruptive ‘No Be Wash’ Campaign

and will remain authentic.


And definitely, for a brand whose expansion and innovation rate is on the rise, it’s glaring that the future holds bright promises for the brand but let’s keep our fingers crossed to see what more they have in store for us. This is not the first time we are experiencing the ingenuity of the brand as we also felt their undeniable presence in the launch of their antibacterial soap, with the campaign message being ‘Be The Spec’. They keep setting the trends and changing the face of marketing in
Nigeria. At first glance, the campaign took a natural form with the audience recounting experiences of fake promises people made them in a trendy #Nawash series. This trend had people conversing expressively across different platforms, and in different aspects of life. With such well thought-out marketing plans, we’ve come to the conclusion that 2Sure is one brand to look out for, because the excitement they bring to the table is unmatched.
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